Privacy Policy
Last Updated: 2026
KDS Associates ("we," "us," "our," or "Company") operates kdsassociates.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and engage with our Ladbrokes betting affiliate content.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
1. Information We Collect
We collect information in the following ways:
- Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, operating system, and referring URL automatically collected when you access our site.
- Cookies: Information stored through cookies and similar tracking technologies (detailed below).
- Usage Data: Pages visited, time spent on site, clicks, and referral patterns to affiliate partners.
2. How We Use Information
We use collected information for the following purposes:
- Analytics and understanding user behaviour on our site.
- Affiliate tracking and commission attribution related to Ladbrokes and partner casinos.
- Site improvement, optimisation, and personalisation of content.
- Communicating with you regarding inquiries or newsletter subscriptions.
- Compliance with legal obligations.
We process this information on the basis of legitimate interests (affiliate performance tracking) and, where applicable, your consent.
3. Cookie Policy
Our website uses cookies and similar technologies, including:
- Essential Cookies: Required for site functionality.
- Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor clicks and referrals to Ladbrokes and partner betting operators.
- Marketing Cookies: Enable targeted advertising and retargeting.
You may opt out of non-essential cookies via our cookie consent banner. You can also manage cookies through your browser settings. Note that disabling certain cookies may affect site functionality.
4. Third-Party Links
Our website contains links to external gambling and betting operators, including Ladbrokes, and other affiliate partners. We are not responsible for the privacy practices or content of these third-party websites. We strongly encourage you to review the privacy policies of any external site before providing personal information or placing bets.
5. Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt out of specific processing activities, including marketing.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, contact us using the details below.
6. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this Privacy Policy, typically:
- Contact information: Until you request deletion or unsubscribe.
- Analytics and usage data: Up to 12 months.
- Affiliate tracking data: As required by affiliate agreements and tax/legal obligations.
- Cookies: As specified in individual cookie notices.
We may retain data longer where required by law or for legitimate business purposes.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: kdsassociates.co.uk
We will respond to legitimate requests within 30 days.